Founded in 2017, WATERTIME grew from a close observation of the traditional swim gear market. The conventional divide between pool training and beach vacation swimwear no longer reflects the diverse ways people around the world experience water. Today’s consumers need swim products that meet their practical needs while adapting to a variety of aquatic settings and lifestyles.

With more than a decade of expertise in swim product development, WATERTIME explores the niche aquatic experience that sits between competitive swimming and casual getaways. Our collections balance professional fitness performance and resort-inspired comfort, delivering athletically refined swim experiences for today’s global consumers. Upholding sustainable wellness, WATERTIME sculpts natural body contours. We use eco-conscious fabrics to preserve healthy beauty for wearers while protecting our planet.